{"product_id":"lg-oled77c3pua-oled-evo-c3-77-inch-hdr-4k-smart-oled-tv-2023-model-bundle-with-2-yr-cps-enhanced-protection-pack-5043966641","title":"77 Inch 4K Smart OLED TV J935877","description":"E99LGOLED77C3PUA \u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003eINCLUDED IN THE BOX:\u003cbr\u003e\u003cli\u003eLG OLED evo C3 HDR 4K Smart OLED TV (2023)\u003c\/li\u003e\n\u003cli\u003eMagic Remote Control with Battery\u003c\/li\u003e\n\u003cli\u003eStand Assembly\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003cli\u003eLimited 1-Year Warranty\u003c\/li\u003e\n\u003cbr\u003eBUNDLE INCLUDES:\u003cbr\u003e\u003cli\u003eLG OLED evo C3 77 Inch HDR 4K Smart OLED TV (2023)\u003c\/li\u003e\n\u003cli\u003e2 Year Premium Extended Service Protection Plan\u003c\/li\u003e\n\u003c\/ul\u003e\u003ccenter\u003e\u003c\/center\u003e\u003cp\u003eMarvel at beautiful quality and performance you can only get from LG OLED. The α9 processor is exclusive to LG OLED and powers the C3's incredible native120Hz refresh rate . Brightness Booster Max and the intelligence behind an unforgettable watching experience.\u003c\/p\u003e\u003cp\u003eThe OLED evo C-Series is powered by the α9 AI Processor Gen6—made exclusively for LG OLED—for beautiful picture and performance. The Brightness Booster improves brightness so you get luminous picture and high contrast . even in well-lit rooms. AI-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKEY FEATURES:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLuminous brightness no matter where you watch\u003c\/strong\u003e\u003cbr\u003eGet rich . accurate colors in bright or dark scenes with 100% color volume.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eExperience your passions on an LG OLED\u003c\/strong\u003e\u003cbr\u003eThe games you love look even better on OLED. Enjoy gaming with the blazing-fast 0.1 ms response rate . and NVIDIA G-Sync compatibility . AMD FreeSync Premium and VRR support for smoother . clearer picture.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMore definition than ever before\u003c\/strong\u003e\u003cbr\u003eLG OLED's exclusive α9 processor use AI to detect what you're watching and automatically sharpen and upscale the picture quality to 4K resolution and virtual surround sound.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEnhanced detail in every frame\u003c\/strong\u003e\u003cbr\u003eOLED Dynamic Tone Mapping Pro refines images within the frame. That means it emphasizes contrast in low-gradation areas (solid or dark areas of an image) . brightens mid-tone areas and adds expressive detail to high gradation areas.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOutstanding sharpness\u003c\/strong\u003e\u003cbr\u003eSee images that naturally draw your eye in even richer detail with OLED's HDR Expression Enhancer. This technology tone-maps specific images for incredible sharpness. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSmart TV . simplified\u003c\/strong\u003e\u003cbr\u003eLess searching . more streaming . thanks to the next generation of AI technology. Enjoy your favorite content including fitness . sports . entertainment and more. With Quick Cards . group your favorite apps into categories and use the Magic Remote to easily find what you're looking for. Get instant access to over 300 free channels with LG Channels.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAll the controls at your fingertips\u003c\/strong\u003e\u003cbr\u003eWhether you game on consoles or on the cloud . Game Dashboard and Game Optimizer put all the controls in easy reach.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGet lost in cinematic sound\u003c\/strong\u003e\u003cbr\u003eExperience sound that moves you with the C3's built-in audio upgrades.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDolby Atmos\u003c\/strong\u003e\u003cbr\u003eAI virtually mixes sound to create surround speaker audio for remastered clarity.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eConsole-Like Cloud Gaming\u003c\/strong\u003e\u003cbr\u003eWith the seamless addition of GeForce Now . there's a whole cloud of games waiting for you to play. 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